It definitely helped me a lot in my career. It is hard to single out its impact, as good writing also help me demonstrate other non-technical qualities like diligence, trust, problem-solving. But I might take a guess and say that about 30% of my salary is due to good written communication skills

On the contrary, a lot of businesses punish it.

Certainly. I’ve leaned into it, when given the chance.

As the author writes, it definitely makes you stand out, if you are willing.