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> Markdown will never get beyond developers.

Not only is this probably incorrect; but even if it were the case, then:

- so what?

- doesn't this contradict the title lamenting the popularity of markdown?

You are right. Case and point; Discord - bringing basic markdown to the masses.

Slack and Discord have probably made more people into casual Markdown users who do not even know that they are using Markdown. When I told my wife Obsidian lets her keep notes using Markdown she was not convinced, once she tried her response was 'oh, it is just like one big Slack message window'.

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