Honest question - do you think actions such as will draw more people to act on behalf of the planet?

Personally I think acts like this have the opposite effect. "Those environmentalists are loons" is probably a common response. If you want to discredit a movement, giving attention to most extreme people is a good way to do it.

Judging actions by humans are not just events in space and time that we can add and subtract, evaluating them we have to look at the intent of the person doing it and therefore I believe it is valid discussing who the owner organization i.e. the "doer" of its actions is, it helps us evaluate the intent and see if we think they're good or bad

I think it's relevant here because these type of actions are controversial. Some say they serve the cause, some say they hurt the cause. If you believe that they hurt the cause, then you may find an explanation to those actions by digging into who's funding it.

Waiting for someone to glue themselves to the wall at the Getty Museum.

Local Orthodox church founding a gay club. That would raise lot of questions why.