Just looked around their website. Is it not strange that one of the main propositions of a "privacy-focused website analytics" platform is that of bypassing ad-blockers? (i.e. not allowing people to block websites from collecting their usage data)
No access logs are kept, users aren't profiled or tracked across multiple sites. Ad-blockers blocking privacy-first solutions encourage use of Google Analytics. Being able to bypass ad-blockers is a competitive advantage over GA, which then leads to companies dropping GA, which leads to less data hitting Google's servers. You can read more about ad-blockers vs privacy-first analytics here: https://usefathom.com/blog/ad-blockers-war