This sentence irks me on so many levels...
"Voting with a wallet" doesn't work, doesn't exist and is never taken into account anywhere, except in the mind of the American Consumer. Not buying a Remarkable when the subscription was added means your opinion on the matter just never showed up during product decisions, planning or analysis.
Instead, it got changed because Remarkable listen to what its users say and EXISTING users actively disliked that subscription. It has absolutely NOTHING to do with potential buyers avoiding it.
Returns, on that matter, are active users expressing their opinions. Not imaginary buyers "voting with their wallet".