Yes the understanding isn't legally enforced, but socially that's what they're expecting.
Since you know that's what they're expecting (unless you're an idiot), the more moral thing to do is to respect that and not engage with them if you don't agree, rather than continuing to take while knowing that it's not what they wanted.
Morals are not defined by capitulating to the wishes of others. If it was, the moral thing for advertisers to do would be to not try to show people ads who don’t wish to view them but do wish to consume content. Your argument here falls apart the second you consider any symmetry.
Furthermore, there are decades of history of advertisers being perfectly aware that most people would prefer not to see the ads, given a choice. They do not, in fact, expect people to just watch the ads. As evidence of this fact, they have come up with dozens and dozens of legal and technical mechanisms to force people to view their ads despite their preferences.
Respecting, not capitulating.
> If it was, the moral thing for advertisers to do would be to not try to show people ads who don’t wish to view them but do wish to consume content.
No, if the website and user don't have a common understanding, then both can go separate ways.
> perfectly aware that most people would prefer not to see the ads, given a choice
And I'd prefer not to pay the bill in a restaurant, but that's not the expectation.
> they have come up with dozens and dozens of legal and technical mechanisms to force people to view their ads
And restaurants come up with legal and technical mechanisms to make me pay the bill.
Restaurants are a false analogy. There is an explicit agreement known in advance by both parties, a legal contract with a restaurant when you order, and leaving without paying is a crime. There is no such expectation with ads.
This is cringey and goofy. It’s not a moral issue, you’re really stretching. Even if it was a moral issue, the global known public expectation of ads is that they’re sometimes tolerated and on the whole not preferred. You’re choosing to prioritize the viewpoint of advertisers over respecting the wishes of the public, while if you look at it from the public’s perspective, ads have never been the “moral” choice.
Your argument, of course, is also wearing blinders to the many ways that ads can be actually immoral, for example as a soft bait-and-switch, by offering one thing to entice while delivering something else with an agenda, and the ways ads are often directly immoral by using misleading or untrue information, selling goods and services that are overall harmful to the public, from excessive sugar to payday loans to expensive pharmaceuticals to politics.
There's a reasonable argument to be made that the first request is a gimme. As soon as you see that there are ads being blocked, however, the moral thing to do would be to close the browser and go elsewhere.
> As soon as you see that there are ads being blocked, however, the moral thing to do would be to close the browser and go elsewhere.
False, because that’s not the actual public expectation today. The common expectation that would define what is moral in this situation is that blocking is reasonable because ads are intrusive and annoying and often get in the way of the reason I’m on the site. I’d be fine with saying it’s “nice” and it’s “supporting” the site to not block the ad, but hard disagree that blocking is immoral, that’s just hyperbole.
That’s not really the advertiser’s wish either, they don’t want the result to be less traffic, they just want you to watch the ad. So your suggestion isn’t actually respecting their wishes.
I think they are - it's moral to respect other people's reasonable wishes, or not interact with them if you're not able to respect them.
If I know someone expects that I'll bring a bottle of wine to their party, I should either do that, or I should decline to come to the party. If I know that's what they were expecting and I turn up empty handed and eat all their party food then I'm just a bad person even if no laws were broken.
'Nah nah nah no laws broken, agreement was never written down, no money changed hands' isn't a kind way to interact with people.
No I wouldn't agree with that. I think it's moral to show adverts, but not to be subversive about it, and I think it's moral to offer a way to turn them off such as paid plans, which I often use.
Err that's exactly what my comment was about. I was sharing my opinion on what I think is moral. If you don't want to hear my opinion on it why are you reading the thread?
I'm not threatening to codify this into law and enforce it on others if that's what you were worried about lol!
If you think the current state of online advertising as a business model is actively immoral, as I do, then I'd argue violating that expectation is at least morally neutral if not actually the moral thing to do.
Why not avoid the businesses instead?
I don't think these replies are the clever 'gotchas' that you think they are.
Websites with ads are funded by the expectation that some will click through, make a purchase, and justify the free distribution of those bits.
If you eat samples with no intent of making a purchase, you are subverting FoodCo's expectation that samples will lead to sales. You are making their business model unsustainable.
Why do you think the free taking of bits (which cost much less to serve, and is much less tangible) is less justified than the free taking of food samples? In both cases it subverts the business model expectations of the party offering the free stuff.
I think individuals are not obligated to support the business models of companies that give them free stuff in hopes it will make them money - so have no moral concerns with either case.
> By your own logic, ...
And didn't explain why OP is being hypocritical with their arguments. It seems you are misunderstanding their position.
I personally don't find ad-supported content objectionable. But it's still my browser running on my computer and I'll do what I like with it.
Well yeah that's how society works.
Unless you want written code for all social interactions? Most don't.
Is it that I'm only in an implicit social contract with the person serving the content I want? Then it would be morally fine for me to block ads as long as I trick advertisers into thinking I didn't- the host only cares about whether they get paid. And what about on YouTube or Instagram, where the advertiser is the host? Google expects me to view their ads, not just render them, and I'm definitely in a social contract with them.
Or is it that they are allowed to stake a moral claim on the content of my browser, but not on my attention? Then I'd be allowed to block full-screen ads that force me to find an X, or autoplaying ads with sound, as they are forcing me to give them something they have no right to. And if I had an attention deficit disorder or a shopping addiction, all ads would be in that category. Even without such things, every ad accesses my attention without my consent, even if it's just the attention required to ignore them.