Hacker News Reader

> You think humans were just sitting around since the inception of the species thinking "Gosh, I wish I had a Swiffer™ sweeper to make cleaning more convenient"? No, some marketing asshole came up with the idea to convince people they needed a disposable mop so they could sell more mops.

Do you work for a living? How does the company you own or work for sell its products or services? How does it find customers to pay your salary?

View on HN

I own my company. We seek out people who need our services by talking to them, networking with them in places they choose to network, carefully reviewing then winning RFPs, and so on.

Word of mouth is actually the results of effective branding. Advertising is typically spam and a waste of resources. Branding <> Advertising, though they can have overlap.

How does your company find people to sell its products to?

Most awareness is achieved through word of mouth not advertising. I assume we all know what aws and docker is but I have never seen an advert for that.

Reply on news.ycombinator.com