I agree that a lot of engineers would be put off if they had to do this.

The problem I see is managers - project, product, and engineering - who think engineers shouldn't be doing this stuff. Whether the engineers are product-minded isn't considered. Sometimes a PM sees the engineer interacting with users as a sort of intrusion on their domain. Other times an EM thinks they're saving cycles by keeping engineers away from the "non-productive" work of interacting with users.