His video (http://grumomedia.com/new-grumo-what-is-hipmunk/) truly brought upon a smile in it's quest to convey simplicty.

The spanish accent is very comforting in a way, like the time you visit a mexican resort and the person in the hotel's tour guide booth tells you very clearly and in very simple english what you can expect. None of this 'empower yourself' and 'be all you can be' by using our product bs, just tell me what the thing does. If your product is any good at solving my problem I won't need further convincing.