Can this new Samsung Ad provoke Apple Fanboys to buy Samsung gadgets? | Hacker News Reader

Can this new Samsung Ad provoke Apple Fanboys to buy Samsung gadgets?

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2 pointsinfogaufire6 comments

This ad caught my eye on tv, but Samsung needs to simplify their phone offerings. In this ad, they say, "It's a Samsung." Why not "It's the new Samsung Galaxy S"? They need to push "Samsung Galaxy"(Android) or "Samsung Focus" (Windows). All these other names just dilute their brand.

I just bought a used Android device on craigslist. I didn't care what carrier-- I just wanted wi-fi so I could test some mobile web app work. I ended up with a Samsung Fascinate. Okay, so it's a Samsung Android device. A Fascinate. I have never heard of this model. Then on the back it says "Galaxy S". On the original packaging it says, "Samsung Fascinate TM a Galaxy S TM phone Verizon."

So what am I supposed to call it? By introducing "Fascinate" (or whatever they call it on other carriers), I'm just confused. Now when someone asks me what I bought, what do I tell them? A Samsung? A Samsung Fascinate? A Samsung Galaxy? Galaxy S?

What I do say is, "a used Android device I found on craigslist."

Hmm..valid point. But I guess, With "Its a Samsung", Samsung is aiming at changing perception of brand in US consumers. They want set themselves as a recognized brand which is Asian just by origin but knows US/Europe well and can deliver a good option to Apple gadgets.

I don't think that an advert has provoked me or anyone I know to buy anything. Samsung's latest ad campaign is a definite strategy shift though that has grabbed attention (as was the point of course).

Yea..provocation was in the sense of Perception change and building of interest. Earlier, when I wanted to buy or gift a phone or a tablet to anyone, Apple had a clear position in my brain..but now I take Samsung as a very serious and good option to think about along with obvious Apple. But yea, immediate buy decision is near to impossible with this ad or any ad campaign.

Yes, this ad really worked for me and I bought a new Samsung Note couple of weeks back.

thanks for the comment dude. And congrats for ur new note. Even in my circle, I have seen this trend that all of a sudden Apple Users are using Samsung gadgets especially the phones and tabs.

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