I didn’t even blink when I saw the cost of a family plan for YouTube+YouTube Music increase. My wife and I prefer YouTube Music to Apple Music (which we get from an Apple+ family plan) and we watch a lot on YouTube. I know that there are tools to block YouTube ads, but it seems more ethical to me to pay for something we use hours a day.
Pardon some humor: I laugh when non-tech friends don’t want to pay for ad-free YouTube but they will spend a ton of money every month at Starbucks.
Between lots of quality material on philosophy, beautiful background nature videos, Lex Firdman interviews, online class materials, Dust sci-fi short films, etc., etc. YouTube is probably the best value of anything I spend money for.