At first sight, given the quantity of material used in the device for the foils and central body, relative to the small turbine size, it's hard to intuitively picture how or why it can be more efficient than a regular wind turbine built using the same amount of material which could, therefore, have much larger blades.
Edit: in fact the inventor of the device, Carsten Hein Westergaard, previously published results from a prototype https://iopscience.iop.org/article/10.1088/1742-6596/2265/4/... in which he claims the prototype achieved an efficiency of 42% of Betz limit, which is inferior to standard utility-scale turbines (Wikipedia claims 75-85% but I haven't checked sources: https://en.wikipedia.org/wiki/Betz%27s_law#Betz's_law_and_co... ) so that seems to confirm my intuition.