Made.com furniture website on brink of collapse
bbc.com
bbc.com
I can imagine that during their boom period they flogged a lot of production orders off to cheap factories to meet demand.
I wonder if they have taken a reputation hit and customers are moving off their products, and not so much a cost of living adjustment that is impacting their sales. I suspect that their customers tend towards higher income brackets and are not as impacted by cost of living rises.
It sounds to me like management is refusing to take responsibility for the situation, but at the end of the day they should not have taken on orders that they could not fulfill to a high standard of quality.
Probably many factors contributed to their downfall, UK economy is not great atm.
However, if the company collapses the website will probably go offline as well.
"Made.com was a window into the mid-century design ideal – but with none of the quality"
https://www.theguardian.com/commentisfree/2022/oct/27/madeco...
I've long wanted to do a "startup" that sells decent furniture online because it's so painful wading through all the cost-engineered crap out there seemingly at every price-point (even pretty expensive stuff!). The main reason I haven't is that industrial real estate within driving distance of me is currently out of my budget, but I think it would do really well.
This was what they were doing. Their products were fashionable and decent quality, squarely targetting the middle classes with moderate prices.
Double the price of Ikea, but typically made from wood not particle board - half the price of boutiques and designers.
I can only assume, given they raised 100mil just over 12 months ago that their real problem (unless there is fraud / founder enrichment) they were selling sofas for £1,000 that they paid £2,000 for.