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Comment by mensetmanusman | Hacker News Reader

Apple’s strategy to handicap Safari/Web is paying off big time, but it is hitting consumers.

If local businesses are going to be charged an extra 30% tax to notify people of events, then they are just going to slow down. If we get rid of targeted advertisements, then all the ads will be mega-corps and erection pills. Already seeing niche tech companies close shop because no one knows they exist.

In an interesting way, Apple’s system is providing consolidation of sellers towards amazon.

I also think that Apple’s approach to killing the web is what killed stadia, as google knew they were not going to be allowed to get an html version working, and customers wouldn’t pay an additional apple tax to play games over apps.

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> Apple’s strategy to handicap Safari/Web is paying off big time, but it is hitting consumers.

This has nothing to do with Safari. This is about Apple taking a cut of in-app purchases for a niche case where it formerly did not. As TFA notes, Apple had been politely asking Facebook (not users, as you suggest) to do this for years.

Apple has (allegedly) deliberately handicapped mobile safari to make sure you can only ship a good mobile experience via an app.

That gives the the leverage to demand the cut from everything, because they can then kick you off of iphones if you don't comply.

What OP means is that because Apple hadicaps Safari then everybody has to use their appstore where apple takes cut.

I don't get it everyone and their VCs is forcing you to build native apps because they can extract more data than from an PWA or website. They could allow every rendering engine and they would still force you to install the app. The only exception might be telegram their mobile pwa is quite nice.

That’s because the web is handicapped on iOS. If web was as capable, of course they wouldn’t stress apps as much.

Not just Safari but all web browsers on iOS, they all have to be webkit...all are handicapped to push users to apps from the app store.

Is the situation that different on android? AFAIK anyone can ship a full fledged browser there. But I got the impression that native apps are just a heavily favoured as on iOS.

Can someone explain how they “handicap” safari? If they are handicapping it, somehow every website I frequent has gotten around the issue at least well enough that I am not forced to go for an app experience.

Or, this has everything to do with safari because surely Apple wishes that every experience with the web was through apps so they would make 30% of all e-commerce revenue.

> If we get rid of targeted advertisements, then all the ads will be mega-corps and erection pills. Already seeing niche tech companies close shop because no one knows they exist.

The headline is more sensational than you're describing. This is the act of buying a specific kind of ad "boosting your content" which is more akin to a digital service consumed in-app than AdWords spend. They aren't taxing putting ads in your app.

You are correct, but it won't be the last change we see with regards to ads, if this one sticks you'll see another grab 6-18 months from now. Right now they are bumping the temp up just one degree to get that frog to a nice simmer.

All billboards are by definition untargeted ads, and they are not at all only for "megaa-corps and erection pills". You can still use context to target an ad at a particular audience e.g. a hosting provider advertising on StackOverflow.

Billboards are per definition targeted ads to people with a car driving on that road in that location.

By that definition every ad is targeted, unless it's on the front page of reddit or something. Every website has at least some kind of theme to target to

I guess that is true, ads in English are for English speakers, etc.

Which level of targeting does society want is a great question!

Even the front page of Reddit is a pretty specific audience. There are definitely types of ads that I would not want to run on reddit

> as google knew they were not going to be allowed to get an html version working

Xbox cloud streaming seems to work just fine?

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