The Mac App Store doesn't even have Search Ads. Not out of any difference in principle but just because the Mac App Store doesn't have enough traffic to justify it.
A lot of things that are apps on iOS are simply web sites on macOS.
A lot of things that are apps on iOS are simply web sites on macOS.
Yeah ok now you're an executive at Apple and you're tasked with fixing that issue, what do you do? Assuming your bonus is at stake here and you're not a HN reader who has a fundamental affinity to the concept of a "Computer" not a "Device"