Cute. Disclosure, I make the data (transcripts, test scores) flow to decision makers as part of my day job at a Big 10 University. We just went "test optional".

I view "test optional" as a signaling exercise. In brief, how closely can you read the instructions and infer what you are not being told? The key is "test optional". If you sit for the test, you get more than just admissions, as merit-based financial awards are unlocked. The University Admissions does not require a test, but many of the donor contracts that fund scholarships do require those tests.