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What you really want to see is a reputable VC (preferably from Sand Hill Road) backing the company. That might be coming in the future, but for now we are doing well without VCs.

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Not so much. A company name, address and some people's names behind it tick most of the boxes.

A back story is even better.

This is a perfect example of the kind of page I'm talking about. https://www.cadcode.com/content/about-us

Nowadays a lot of companies are 100% remote with no physical address.

Gosh, this is a very bad sign of arguing wiht potentail customers who simply give good advice on telling a little about who is behind the company (like address, etc). Why do you want to hide such info?

I am a founder myself and I haven't put founders' info on our website for a simple reason... one of the cofounders has not yet quit his day job and he doesn't want his employers to know he is moonlighting.

Just put the story of why you're doing what you're doing. You need the appearance of people behind the product.

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