Twitter Is Losing Its Most Active Users, Internal Documents Show
usnews.com
usnews.com
This helps clarify it, especially the bit about NSFW content. Twitter is essentially going the way of any other poorly moderated public space: It is becoming a haven for the types of content that it allows that other spaces don't. You absolutely can't post NSFW content on Instagram or TikTok; even a hint of it can get you banned (though it's always a roll of the dice) and people who produce NSFW content but have totally SFW Instagrams still get banned all the time for just mentioning their job exists.
I wonder what percentage is hardcore left or right politics as well, as in, the kind of stuff that's inflammatory enough that only people you agree with engage with you on it. That's the other big thing I associate Twitter with: hot takes about politics from the most unreasonably radical people imaginable.
The problem is that as communities of people that the majority of humans don't want to engage with grow in size on a platform, the number of "normal" folks decreases. Unless Twitter gets its act together and starts enacting consistent, clear, predictable moderation, this is just gonna get worse.
(Note: I am not saying sex work or adult/NSFW tweeters should be moderated away. I am just saying that they are on the platform because other platforms won't have them, not because they like the platform or would choose it if everything else were equal, and that Twitter's interests are adverse to theirs.)
I think the better theory is that small snippets of text was always a dumb format for these key oft-visual interests of news and fashion, and thereby the entire platform only made sense for a short period of time while there weren't high quality channels to share images and video, which Twitter supports (as they couldn't NOT) but really sucks at in comparison to Instagram and TikTok.
(I feel a need to point out the obvious here, just in case, though I hope no one finds this confusing: the NSFW people are also going to clearly be heavily interested in photos and video, but they are simply banned from the other platforms and so put up with Twitter's horrible media sharing capabilities as they have no other choice.)
It's probably a mild effect right now, maybe not even observable if your Twitter account is already well-established. But as Twitter continues to lose members, it will become more pronounced.
On any other platform that's basically just lurking.
Restricting replies to mentioned users doesn't stop quote tweets, which doesn't stop your tweet from reaching even more annoying, more unrelated communities.