Page 11: "we model our emissions across the entire life cycle of our products — including the sourcing of raw materials, manufacturing, shipping, product use, and end-of-life processing"
Page 85 contains information on how they model emissions transportation: "To model transportation, we use data collected on shipments of single products and multipack units by land, sea, and air. We account for transporting materials between manufacturing sites; transporting products from manufacturing sites to regional distribution hubs; transporting products from regional distribution hubs to individual customers; and transporting products from final customers to recycling facilities."
It's not. We ship food from half way around the world and still make a profit, so the shipping cost are very low. And very low cost implies low carbon emissions.
Given how terrible we are at incorporating externalities into costs, I'm very skeptical.
While packaging is on the heavy side, I always find alternate uses for those apple boxes :)