No ads is worth quite a bit to me. I wish more platforms had this option to opt out of them legitimately. I would gladly pay another 25% on top of my YouTube Premium subscription if they would also enforce no in-content/native ads from the creators (just ask them to tag the beginning and end of the sponsored section, and auto-skip for premium subscribers). I basically lose my shit every time I have to hear "this episode brought to you by square space" lol.