Using last quarter to corresponding 2018 quarter because these haven't released yet. - AMZN: 130% - META: 118% - AAPL: 55.8%
I think what happened was a the perfect storm: remote working made people be more at home and so more time spent online. Additionally, stimulus checks were juicy targets for advertisers that tried to sell people stuff to spend time.
Now, we are having inflation due to all those stimulus checks that forced central banks to hike interest rates. Moreover, energy prices and supply chains disruptions exacerbated the situation by driving more inflation and the cost of doing business. Advertisers understandably prefer spending less money.
Under these circumstances such a drop in unsurprising IMHO. Similar to the drop in Q1/Q2 2020.
EDIT: I wrongly used stimulus checks as an umbrella term. I really meant all the actions that pumped a lot of money into the economies.
Current Googler, opinions are my own.
All I’m saying is: best to avoid any post that is related to company internals in any way. The “New York Times” rule and all that.
Apple has very, very different policies on this than Google. Google is getting more conservative, but it's still a long way from Apple.
As a Googler also, I question is this really true? The only thing I can think that you are referring to (internal info of something I'm not directly working on) is...memegen. Anything secret I'm exposed to is much more technical than business directions. When we are talking about the general economy, we really are just talking about the general economy.
Yes, Google doesn’t expect or allow SWEs to handle comms on anything. But we are also allowed to express are opinions on anything unrelated to our work. I can imagine that you work or live in a much more strict/stifling environment?
Disclaimer: I don’t work at Google and my pseudonymous internet opinions are all definitely correct.
[1] It’s the official number, not a mistake or a ballpark. https://www.gao.gov/products/gao-22-106044
Said inflation is most likely the biggest culprit behind this (or upcoming, depending on how you define it) recession. Disposable income is evaporating and people are adjusting their purchasing behaviors. After all, who wants to buy anything they don't have to, when they feel that everything is so much more expensive than it should be?
Stimulus checks are not causing inflation. Corporations raising prices to increase profits are causing inflation.
Well, not Alphabet.
"Supply chain issues" don't just happen, like an earthquake. They're caused by government actions.
Hiking is meant to take heat out of the economy, doing so while the government was still pouring covid stimulus money into the economy would've been counterproductive.
Covid stimulus went on too long (later stimulus checks, mortgage forbearance, eviction bans), well after people had returned to their lives. And we are only beginning to see just how much of that money had no productive impact on the economy (PPP fraud, theft of unemployment benefits, scams around fake tests and masks).
Billions of dollars have been spent without contributing to GDP, governments need to cut back fiscal policy to control inflation.
https://www.justice.gov/opa/pr/us-attorney-announces-federal...