Above the Fold Is a Myth

No, it's not. If you hide key content below the fold and subsequently I discover it, I am holding you responsible for this.

The fold is real. Scrollbars are a pain.

Nobody goes more than 2-3 pages into search response, which is strongly synonymous

At first I thought the website was having trouble loading the content, so I refreshed the page.

Now it's under the nag popup. Cmd+W.