Fortune 1000-first, themselves second, and customers last.
Thankfully, Apple has recognized that their devices and software are -- at least philosophically -- designed for people, not companies. A phone is a distinctly personal device. I think the reason Windows Phone flopped is that it was ultimately designed to deploy in corporate fleets, with all the usual "the company owns your device and everything on it" experience that most of us have with the corporate laptop. You can say that Microsoft's monopoly in businesses pushed Apple in this direction, but at least they have capitalized on the distinction, and didn't sacrifice user experience to try to court the "corporate purchaser."
This is why I HATE Gartner "market share" numbers. It lumps in corporate purchases (to Microsoft's overwhelming benefit), which completely distorts the view of how people are using operating systems "on the ground." It's my gut-level impression that Apple is leading at least 4-to-1 in individual purchases, and Windows is something everyone but gamers just put up with to do their jobs.