And increasingly, consumers have become resources rather than market participants.
And increasingly, consumers have become resources rather than market participants.
By their buying decisions, they actively decide that this is what they want.
I don't like Android, I don't like iOS. What do I buy ? Not the one that is best for me, because I don't have a real choice, but the one I will hate the least.
Not buying is also a possible decision. You should of course choose this choice if all other available option have a negative net value for you. The fact that you decided for Android or iOS shows that both of these choices have a positive net value for you - so what are you complaining about?
> The fact that you decided for Android or iOS shows that both of these choices have a positive net value for you - so what are you complaining about?
Android suits me more, but I would like to be able to run multiple VPNs at the same time. What do I buy ?
I didn't buy Android because this is what I want, but because it's the closest. But how do I drive the decisions to where I want ? Am I supposed to wait that a million alternatives are created and have the same level as Android, then only can I buy what I need ? This just doesn't work.
This means the vendor makes no money from you. If a lot of people decide this way, the vendor will have to adjust or go bust - this is called "market adjustment".
The fact that you did buy tells the market that what you bought is of net-positive value for you.
This doesn't mean the market is efficient. It means the market misunderstands itself.
As an example, I hate every option available for phones right now but I can't just not have a phone. I have no real choice.
Whichever decision I make will send the wrong signal to "the market" and won't influence it to improve.
Thanks 'free market'.
Not to mention lineage means no verified boot