Yep, that seems like the sales pitch: 5% more profit, plus absolve yourself from any potential guilt caused by your actions!
You aren't contributing to an affordability crisis -- you're simply keeping up with market changes. You aren't choosing to nickel and dime people for all they're worth -- you're taking the recommendation of a sophisticated algorithm. You aren't enriching yourself at the expense of those less fortunate -- you're just getting the most out of your investment.
I'm being a little cynical here, but then owning rental property has been a cynic's game since time immemorial.