I switched to an iPhone about six months ago and have been shocked by how user-hostile the experience is compared to my old Pixel, primarily because of their ecosystem lock-in. For example, the watch randomly logged me out of Strava and started pushing me towards their random fitness tracking app, and iMessage won't let me click to open addresses because I uninstalled Apple Maps. I suspect (maybe hope) their anticompetitive behavior will start to draw more public scrutiny if they double down on their ad business.