The demo video has a slightly annoying audio and suffers from very mellow tone that just doesn't communicate 'adventure'!
Aside from personal annoyance, I believe there's something very special and interesting about this app. Notion popularized 'block' model, now copied by everyone but the response tree logic takes it to another level.
I think interactive course creation sales pitch is blocking (pun intended) the concept from flourishing. I saw it as a way to create interactive journeys, games, puzzles, stories and even IT or support troubleshooting pages.