Yeah, it baffles me that whoever did the planning for this thought that "making it cumbersome to fill out" would work the same as for, say, a 5% rebate on a small purchase vs. when the rebate is worth thousands of dollars.
Reminds me of Jessica Walter's character in Arrested Development: "It's a banana, Michael - how much could it cost? Ten dollars?"
https://www.theonion.com/fuck-everything-were-doing-five-bla...
Assuming no one here went to jail this is essentially a legal way to run a ponzi scheme.
Rich people aren't idiots, I think the target customer for this thing is someone who's so price sensitive that they'll go to huge lengths to get a TV for free.