It's hard to think clearly about anything when there's enough cultural static in the way. Did you first learn of Bruce Springsteen after his Time and Newsweek covers? Here, Fibonacci numbers and the Golden Ratio enjoy a cult status that many including myself find repellent. To have original thoughts I want to avoid group think.
Nevertheless, Fibonacci numbers are like the prime "2". Life depends on properties of the element carbon, and other elements don't enjoy the same evolutionary success. I ask myself why a simple sensor pattern for digital photography that my father came up with half a century ago is still in use? The game "Core Wars" ended when a virus kept winning. Simplest answers often have an uncanny effectiveness.
Here, as an aging mathematician, I believe that this article could be reporting on an effect that's real.