I want GitLab to succeed because I want there to be a viable competitor to GitHub. But they've leaned so hard into this "everything in one" shtick that it's now impossible to just pay for them as a GitHub competitor. Their new price point only makes sense if you're also using their issue tracker and doing crazy things with CI that can't be done with GitHub actions.
Maybe there's a market that's interested in this all-in-one stuff, but I suspect most companies already have an issue tracker and are not going to invest in switching, because that causes headaches for years. As for CI, there's definitely a "hardcore CI" market for whom GitHub actions is insufficient, but they already have a solid open source option in Jenkins. I worry that GitLab's lost focus on the git-with-simple-automations market will cement GitHub's dominance for the foreseeable future.