I learned recently that the customers kick you in the balls once per minute either way. Loudly on Twitter.
And mainstream news will be either "company X offline for hours" if its just you, or "Amazon cloud outage takes multiple companies off line for hours" - the latter is better.
Average person hears on the news that company X or cloud Y had an outage, at most they have some anger towards the company for a day or so until the next thing in the news cycle comes along.