Walmart Still Doesn't Accept Apple Pay in U.S. Despite Many Customer Requests
macrumors.com
macrumors.com
When a Visa, Mastercard, Amex, or Discover card is used about 1-3% of the purchase amount is paid from the merchant to banks. When a debit card is run on a low fee network (you can usually tell because you key in your PIN), as little as 0.05% + $0.21 is paid thanks to the Durbin Amendment. The receipt will show "US DEBIT" instead of Visa/MC. On the back of your debit card there's logos like NYCE, STAR, PLUS, Pulse, etc.
Apple Pay originally did not support "US DEBIT" and all transactions ran over the familiar higher fee networks. It was only later that true debit support was added. What this meant is that merchants who upgraded to tap capable card readers not only paid extra for the hardware and certification, but would increase the proportion of higher fee "credit" transactions in their mix of transactions.
Walmart is a discount retailer. Their modus operands is cost efficiency on everything: cost of goods sold, trucking, staffing, and in this case the 1% saved when a customer inserts their debit card and types a PIN instead of not typing a PIN. If a retailer has a 5% profit margin, shaving card fees in half would increase earnings 20%. This is the same reason why banks don't let you make loan payments via card and property managers don't let you pay rent via card or add a 3% surcharge.
And Apple didn’t wanna be squeezed.
(This is the deal Costco has with their credit card - Visa pays them to be a Visa card).
I think Apple is lying. Isn't every American here acquainted with Mom and Pop retailers whose credit card machine only accepts magnetic stripe cards?
When I told her I had absolutely no monthly fee she essentially just walked out the door herself, and that’s the only time I’ve seen a salesperson do that.
Because you expect things to work.
> As in you need a special Apple Pay compatible POS?
POS terminal should support RFID [0] contactless payment to be able to talk with a card or phone, but the main thing is "Payment Tokenisation Specification"[1] and it should be supported by the bank of the merchant both in processing and legal agreements.
iOS device doesn't store your credit card (and it can't, otherwise it would be trivial to copy cards), but a token which is tied to your card.
Overall it's very interesting to look at [2]
[0] https://en.wikipedia.org/wiki/ISO/IEC_14443
As an example, I used Apple Pay over in Australia before it was launched over there. Since almost every credit card already supported contactless, and the vast majority of terminals supported contactless, it just worked.
Walmart seem to simply be avoiding contactless altogether.
Walmart Canada has the exact same point of sale hardware and software packages and accepts contactless payments with no issue.
Walmart would rather collect your Data(tm) in the US, so that's why you're forced into their crummy QR code in-app bullshit ecosystem.
#stores Canada 402. #stores US 10585. Canada has been doing touch for years. US started not that long before covid and seemed to require signature vs pin. A whole lotta money to switch for little gain. Don’t visit all that often and not since covid, sorry.
They just have to change one global config option and re-IPL the lanes and contactless will just work.
Every other country has sorted this so it’s really down to the US banking industry to make it happen. Don’t hold your breath.
And no, there is no such thing as "two incompatible e-pay methods", any POS terminal sold in the last 10 years has support for NFC contactless payment and it doesn't matter for terminal what exactly do you use. What matters is the agreement between merchant and bank to actually allow these methods and paying fees, look at https://news.ycombinator.com/item?id=33294877