What's up with Airbnb cleaning fees?

> But Airbnb's advertised nightly rate on the site includes the cleaning fee, so this does not seem to be an effort to compete on base price.

I wonder where the author lives. I am in the US. I picked an airbnb listing at random from the home page:

https://www.airbnb.com/rooms/52569310?adults=1&category_tag=...

> $230 night

> $230 x 5 nights $1,148

> Cleaning fee $390

> Service fee $217

> Total before taxes $1,755

The cleaning fee is expressly NOT part of the advertised rate.

Also kind of hilarious the example I landed on has a $390 cleaning fee.