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> but it goes against the economic incentives driving websites today

Tomorrow does not need to be the same as today. It is called progress. It starts with ideas like this.

> websites will continue to bloat until they break.

And this may be the economic incentive driving this progress.

I sincerely hope you’re right on this. But as long as we rely on a monetary system based on capitalism, I don’t see this happen, ever, for any extended period of time.

Even if you threw everything away and started from scratch, as long as you could get away with earning those extra few cents per page impression, it will ultimately be done this way. Given enough time, most will follow and you’re back to square one.

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