It appears that we can be encouraged to desire almost anything, or at least an incredible amount of things…
I'd like to note that corporations do want the same thing. I believe all power structures converge to this, no matter their origins - an abusive partner, a out of control corporation, a totalitarian government, a fanatic cult, law enforcement when given too much power.
So what remains? Forces that keep the system in balance, "checks and balances" as they say. I don't know the recipe and I don't believe anyone does. What I'd just like to point out is that corporations, as they are, are not exempt from abuses of power.
The result speaks for itself. The desire to dominate is identical, there's just more or less legal or culturally acceptable ways to going about getting there.