Don't kick yourself. I had a locked in family price of $14.99 and it is going up to $22.99 (more than a 50% hike). My consolation mail started with

"Thank you for being a loyal member throughout our journey. "

don't kick yourself. Many such "lifetime" prices just get shut down... so much for the "lifetime" promise, it's all about the small print

Thankfully this new price hike seems to be only for family plans, and I can still keep my $7.99 grandfathered individual plan. Though the day that gets increased I'm jumping ship to something else.