Chess.com sponsors and owns so much of the Chess community.
They have more power and influence than even FIDE over the players IMO.
- GM sponsors? Chess.com money.
- Chess streamers? Chess.com money.
Magnus joining forces in a more professional setting via the acquisition created a serious conflict of interest.
Not a perfect example, but imagine if Lebron James was on the board of the NBA while playing for the Lakers...
It just becomes too easy for things to spiral.
How I see it, chess.com's "timed banned", "the report" and "the CEO reddit comments" fueled a fire that didn't need it to support their guy.