He insinuates that by merging Chess.com and PlayMagnus, Chess is basically all owned by the same entity.
> 69. Upon announcing the Merger, it was reported that “With this, there is no other realistic chess competitor in sight (apart from the open-source and free Lichess platform), raising questions about monopolistic issues in the space and the reasons behind Chess.com’s recent price hike.”
> 70. Once completed, the Merger will further solidify Chess.com’s monopoly over the chess industry by, among other things, providing it total control over Chess24, one of the last few alternatives to Chess.com for online chess, and purchasing the Play Magnus brand, which has become virtually synonymous with chess.
Seems like a "throw everything at the wall and see what sticks" kind of argument.