well Apple's an American company and we have one of the few relatively strong currencies in the world. so anything we export is going to get very expensive for y'all very quick. don't be so fast to blame Apple.

Apple's cost of business in europe is also going up from fines and requirements to e.g. migrate charging. so it's not surprising that is passed through to european customers.

also there are plenty of good substitutes and Apple has always been more of a premium brand so i don't think the "financial vulnerability" argument holds water here.