In 2019, Lyft spent $300M on AWS [1]. Sure, it's a big service, but are you seriously telling my that it's necessary to spend $300M in a single year?
I think the meme that developer's time spent on cost control is useless needs to die. Engineers should be encouraged to control costs so that they can take better decisions early on. They should be nudged to pick more cost-efficient choices. This won't only reduce costs, the chances are companies will also end up having dramatically simpler architecture.
[1]: https://www.cnbc.com/2019/03/01/lyft-plans-to-spend-300-mill...