Right, but Kroger would like you to wander around the store admiring their huge retail inventory. Perhaps they can sell you a new patio set or some swag from your local pro soccer team, or some pots and pans.
They have been passive-aggressive about online ordering and have basically been forced into it by a perceived competition with Amazon (abject paranoia). They hate it.
For some reason you can never get all of the items on your order. They have "been trying to fix this" for years now. At one point, over two years ago, I was in talks with recruiters about joining the team that was "trying to fix it" at Kroger.
Their software dev ranks and tech in general is a fast revolving door. I refused to join because of all the people I knew who had joined and left almost immediately.
The last thing you want is a bigger Kroger. My initial take was that this merger would be the thing that causes them to fail.