Google built an entire browser and used Manifest V3 as an excuse to cripple ad blockers.
Companies are also paying influencers, twitch streamers, and YouTubers to promote their products in a way that conventional ad blockers can't prevent.
Which I'm okay with in the same sense that I'm okay with newspaper/magazine ads or billboards or TV/radio commercials: they're annoying, but easy to ignore compared to online ads chewing up CPU time and battery life while actively violating one's privacy.
Yet. One day someone will create an ad blocker with machine learning that "sees" the ads and deletes them in real time. Should work on all content types, even on augmented reality.
The very interesting thing is that none of Google's ads have ever made it through this new version of Ublock for me.