This has been done for a long time on many sites. The Firefox download is one that comes to mind.
I see this as more of a no-brainer for a software download than a standout example of brilliant UX.
I see this as more of a no-brainer for a software download than a standout example of brilliant UX.
Also, it seems like a "no brainer" now, but during the development it's easy for these no brainer things to either be ignored or written off as a waste of valuable engineering time.
I haven't had a single request for additional instructions, ever.
Sometimes it's something ever so slight that makes the difference between a conversion and a bounce.