I worked at a small company that developed GPS + Cellular devices. Most of the firmware I worked on processed AT commands, either off the RS232 serial bus, or the network adapter. These devices were either deployed to remote locations for monitoring, or on vehicles for tracking purposes. Basically all the commands to get data or execute commands were customized AT commands.
It's even more valuable for people to be challenged, & upgrade their skill, at context-based disambiguation than to further ossify short names. The preeminence of the `@` symbol in social-network addressing – from email through Twitter & everywhere – also makes this a well-chosen name.
+++ATH
They'll probably outlive me. They'll probably outlive all of us.