Removing ads that people/companies have paid for and inserting Brave ads that other people have paid Brave for is fundamentally a scumbag play
I get Brave ads as either on its main tab, or as separate notifications I get a reward for. I can believe there were variants on that, but I want more information about what they were.
from 2018
https://productmint.com/brave-business-model-how-does-brave-...
its worse
>In June, reports emerged, which stated that the company had been quietly inserting affiliate links for certain search queries without telling users. For instance, Brave had added a home widget for Binance a month prior, which turned out to redirect users via its affiliate offering.
The ideal situation would be to have no ads if the browser is (often) advertised privacy-first. But then we know the world isn't perfect. We work around tradeoffs.
As long as Brave keeps these contentious options transparent, I have no problems in supporting them.
To me that model is a lot better than the status quo. Content creators that I think are producing quality content get rewarded, while those pushing content to attract eye balls lose power.
I really wish I had focused on subscription growth instead of ad growth when I was in the content business (I had a few sites over 1m uniques per day). There's just something to delivering something so valuable that readers are willing to pay for it. You end up being much more focused on quality instead of driving ad clicks and directing your readers off site. That said, times have changed a lot, and people now seem much more willing to pay than 10 years ago.