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Say what? last time used it, check boxes in markdown still didn’t work there and CI was cheap knock-off of GitLab which doesn’t properly work with OAuth

I haven't used BitBucket for years, so I'm not commenting on that specifically - but to me it makes sense that the underdog necessarily forges ahead, because it needs some differentiator to persuade people away from the market leader.

BitBucket ahead of GitHub? Where and how?

Their pipelines was woefully underbaked and had tons of issues last I used it which was about 2 years ago. Pipelines was incredibly slow compared to Actions and was missing most of the features Actions has. You can't even define scheduled jobs from within the YAML file. You need to schedule them outside through the repository settings. It's also missing tons of triggers and the documentation is horrendous

I've not used their APIs but GitHub's is pretty huge. I highly doubt BitBucket's API is any better