Amazon launches in Belgium with an unconventional domain

It's hard to find good English press reporting about this. Amazon.be is a domain that has been owned by insurance company Baloise for a long time, and it appears they did not want to let go.

Amazon settled for this domain that should make everyone think "phishing?", but people will probably get used to.

- Amazon announcement: https://www.aboutamazon.eu/news/amazon-prime/amazon-com-be-l...

- Some press: https://www.retaildetail.eu/news/general/amazon-now-launched...