Hacker News Reader

Comment by hypertele-Xii | Hacker News Reader

> The stunning 10.9-inch Liquid Retina display extends to the edges

No it doesn't.

https://www.apple.com/newsroom/images/product/ipad/standard/...

This is a new level of asking me to reject the evidence of my eyes and ears. I'm also not sure "completely redesigned" rings true. It looks more or less exactly like the iPad Air?

Yea, didn't the iPad Air already have the touch to unlock sensor on the power button? Are they claiming it is completely redesigned because they just "renamed" the iPad Air to iPad? Apple has always had misleading content if not outright lies in their marketing.

To me it's the same marketing speak when they say "It's the fastest x we've ever made" every year, when it might not be leaps and bounds faster.

Yeah, Apple has normalized misleading marketing speak.

Here's one from 2017 about the iPhone

> iPhone X: Apple's new 'edge-to-edge' screen includes strange notch at the top

> The screen doesn't actually go edge-to-edge, despite descriptions that refer to it that way. Or rather, it goes to three of the edges – leaving a little cut-out at the top, where the screen can't quite reach to the top of the display.

https://www.independent.co.uk/tech/iphone-x-apple-screen-dis...

In the Steve Jobs era, their marketing was extremely clever. In those times, Apple did not claim something objectively false, like in this case; they only oh-so-subtly suggested that their technology was superior to everything else.

Apple's copy since Jobs left has become wordy and unfocused. I can't stand it.

Nice to see this on HN ( Which is rare ). Understanding the small and subtle differences between Jobs era and now.

The edges are getting so thin that there are even 3rd party products that allow you to properly grip an iPad while drawing: http://darkboard.com/

Well, that thing adds like five inches of bevel so it doesn’t seem like a response to shrinking bevel sizes. If it only added an inch, the observation would make more sense.

The previous iPad design with thinner bezels on two sides and larger bezels on the two other sides was arguably the better design.

Why would I even want it to? The bezel is functional. It allows me to hold the screen or prop it up without obscuring the display or GUI. I wish bezels would come back.

You’re right, you wouldn’t want it to. The iPad needs bezels. On the other hand, it’s weird that they claim it does, when it clearly does not.

Ha, great catch. Also the title:

> unveils completely redesigned iPad

More: "unveils just slightly upgraded with nearly the same design"

"with almost the design of the iPad Air 5 introduced some time ago but nobody remembers"

*for some definition of "edges", specifically the edges of the display, hence the display extends to the edges, by definition

Yeah, I mean I know what they mean (no more larger bezel on two sides like before, bezels on all sides are all now smaller/equal) -- but that's not the right way to describe it.

Maybe they mean that there's no notch/punch hole?

Yeah, but then they would be redefining the "edge".

They mean there’s no home button.

Yeah there’s a huge black bezel around the whole thing.

It extends to the edges of the display!

The screen extends completely to the edges of the screen. It’s tautologically correct.

Reply on news.ycombinator.com