This is the funniest thing ever to me. Everyone who thinks about this for more than a moment realizes Giphy has never had any value at all. They might as well be licensing different types of burps.
This gives Facebook unprecedented visibility into the user counts, usage patterns, and social graph of any chat app with a Giphy integration. These apps compete with Facebook's own chat apps.
It would be more difficult to think of a popular chat app that doesn’t easily have Giphy available.
Actually a good use of tech, does google image search allow searching silent videos ?