Don't worry, they can just keep raising prices to make up for declining profits. Seriously, this seems to be the philosophy of a lot of companies. I suspect a lot of companies large and small currently see raising prices as a way to make up for profit declines during the ongoing pandemic. As a way to get their books "back to normal". 70% of the US economy is consumer purchases. Stimulus payments to households ran out a long time ago and savings from not going to restaurants and traveling in the last two years were partially spent on goods for the home and those savings were probably not enormous to start with. Deflation seems like a real possibility as people stop buying because prices have gone up so much.